Privacy Policy

1. Who We Are and What This Policy Covers

Best Estie Day Spa LLC operates Best Estie Day Spa in Mesa, Arizona. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, submit an inquiry, or begin a gift card or VIP membership purchase through our Shopify-hosted checkout.

This policy covers our website practices. Separate in-person intake, safety, and service records may be governed by additional notices and consent materials.

2. Information We Collect

• Inquiry information: name, phone number, email address, service interest, first-visit status, preferred day and time, message, and campaign parameters in the page URL.
• Checkout and transaction information: customer and contact details, order details, gift card selection, membership plan, payment status, subscription status, transaction identifiers, and customer service history received from Shopify. We do not directly receive your full payment card number.
• Communications: emails, call notes, and other messages you send to us or that relate to your request, order, appointment, or membership.
• Device and usage information: IP address, browser and device type, operating system, referring page, pages viewed, approximate location derived from IP, and interaction events such as page views, click-to-call actions, and successful form submissions.
• Security and technical information: temporary technical information used to limit abusive form submissions, prevent fraud, and protect the website.

3. Medical and Sensitive Information

The website contact form is not designed to receive medical records or protected health information. Do not submit symptoms, diagnoses, prescription information, insurance information, treatment records, photographs of medical conditions, government identification numbers, account passwords, or other highly sensitive information through the website.

Information needed to determine whether a spa service is appropriate should be shared directly with the spa during booking or through the appropriate intake and consent process.

4. Where Information Comes From

We collect information directly from you, automatically from your browser or device, from referral and campaign links, and from service providers such as Shopify when you complete or manage a purchase.

5. How We Use Information

• Respond to inquiries and contact you about appointment availability.
• Create, process, fulfill, and support gift card and membership purchases.
• Administer recurring membership billing, credits, customer service, and cancellations.
• Send confirmations and other transactional communications.
• Understand website performance and how visitors find and use the site through Google Analytics.
• Protect the website, prevent fraud and abuse, enforce our terms, and comply with legal and recordkeeping obligations.
• Maintain and improve our services, website content, and customer experience.

6. When We Disclose Information

We disclose personal information only as reasonably necessary for the purposes described in this policy, including to the following categories of recipients:

• Shopify, which hosts checkout, processes payment and subscription information, and provides order and customer data needed to fulfill purchases.
• Google Analytics, which receives website usage data when you use the website.
• Resend and Google/Gmail, which help transmit and receive website inquiry emails and confirmations.
• Hosting, content delivery, security, database, and technical service providers that operate and protect the website and related records.
• Professional advisers, regulators, law enforcement, courts, or other parties when disclosure is reasonably necessary to comply with law, protect rights and safety, investigate fraud, or address a legal claim.
• A buyer, successor, or adviser involved in a proposed or completed sale, reorganization, financing, or transfer of all or part of the business, subject to appropriate safeguards.

We do not sell personal information for money and do not use this website for cross-context behavioral advertising. We use Google Analytics to measure website traffic and interactions without advertising personalization signals.

7. Shopify Checkout and Payments

When you choose to purchase a gift card or VIP membership, this website creates a Shopify cart and redirects you to Shopify’s hosted checkout. Shopify collects and processes the information you enter there, including payment information, under Shopify’s own privacy practices. Best Estie Day Spa receives the order and customer details needed to fulfill the purchase and manage the relationship.

• Shopify privacy information for consumers

8. Google Analytics and Cookies

We use Google Analytics 4 automatically when you visit the website to measure traffic and interactions. Google Analytics may use cookies and similar technologies to collect information such as pages viewed, referring pages, browser and device information, approximate location, and interaction events. We configure analytics without advertising personalization signals.

Google Analytics begins when you use the website. We do not provide an on-site analytics preference control. You can manage cookies through your browser settings and learn about Google Analytics controls through the Google links below.

• How Google uses information from sites and apps
• Google Analytics privacy disclosures
• Google Analytics Opt-out Browser Add-on
• Google Privacy Policy

9. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, providing services, administering memberships and gift cards, maintaining transaction and tax records, resolving disputes, preventing fraud, and meeting legal obligations. Retention periods vary by the type of record and applicable requirements.

You may request deletion as described below. We may retain information when required by law, needed to complete a transaction, or necessary to establish, exercise, or defend legal rights.

10. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. Payment card information is entered into Shopify’s hosted checkout rather than this website. No website, transmission, or storage system can be guaranteed completely secure, so please use care when deciding what to submit online.

11. Your Privacy Rights and Choices

You may ask to access, correct, or delete personal information we maintain about you, or ask a question about how it is used. Depending on where you live, additional legal rights may apply. We may need to verify your identity before completing a request, and some information may be exempt from a request or retained as required by law.

To make a request, email bestestiedayspa@gmail.com with “Privacy Request” in the subject line or use the contact details below. You can manage cookies through your browser settings and learn about Google Analytics controls through the Google links in this policy.

12. Children’s Privacy

This website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13. If you believe a child under 13 submitted information through the website, contact us so we can review and delete it when appropriate.

A parent or legal guardian should contact the spa directly about services for a minor and follow the consent requirements in our Spa Policies.

13. External Websites

The website links to services and websites we do not control, including Shopify, Google, social networks, maps, and review platforms. Their privacy policies govern their collection and use of information.

14. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal obligations. The revised policy will be posted here with a new “Last updated” date. We will provide additional notice when required by law.

15. Contact Us

For privacy questions or requests, email bestestiedayspa@gmail.com, call (480) 202-0720, or write to Best Estie Day Spa LLC, 916 E Baseline Rd, Suite 203, Mesa, AZ 85204.